What Clients Expect from Advertising Companies Sri lanka

Businesses expect the marketing and advertising agencies they employ to do a bit of everything, from properly understanding current objectives to presenting ideas and solutions. Advertising agencies are full-service businesses able to manage every aspect of an advertising campaign. They vary widely in size and scope and cater to different kinds of customers. Some agencies have only one or two major clients whose accounts they manage. Others have hundreds of clients spread throughout the country or the world serviced from many field offices. In general, an advertising agency will be able to manage an account, provide creative services, and purchase media access for a client .Some advertising companies Sri lanka are providing best and professional indoor and outdoor advertising services in Sri lanka.

Types of Advertising companies in Sri lanka 

Full Service Agencies

These agencies are involved in planning, creating, producing advertisements, performing research and selecting media. Some full service agencies also provide non-advertising related services including strategic market planning, direct market promotion programs, interactive marketing and web site design, and public relations. The importance of the various functions provided by a full service agency will depend upon the client.

Creative Agencies

Creative agencies specialize in "creative" or design-based business models and are also known as a "creative boutique". Their basic interest is in the creation of the advertisement or branding. Other agencies offer design in conjunction with media buying. Media agencies concentrate on media buying. The client who chooses to use a design only based advertising agency must assume some of the advertising purchasing. These are activities that are routinely handled by an agency with a media buying option. Outdoor advertising Sri lanka providing best creative and Outdoor ad Services

Specialized Agencies

These agencies specialized in a particular activity of the whole communication process. They may specialize in certain functions audiences or industries or in a marketing communication area . These type of agencies may serve one client only.

Digital Agencies

Digital agencies are as varied as the needs of the advertisers and marketers who hire them. At the high end, for global enterprises, are the agency holding companies with hundreds of full-service digital agencies around the world. There are also boutique and specialty agencies that provide channel-specific digital marketing services such as mobile messaging programs, social media marketing, or SEO link-building campaigns. And there are agencies that focus on strategy and professional services, such as branding or web design. Like any organization, each type of agency has its own strengths, weaknesses, and culture. Social networking websites allow individuals to interact with one another and build relationships. When companies join these social channels, consumers can interact with them directly. That interaction can be more personal to users than traditional methods of outbound marketing & advertising.

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